Website for a personal home care and companionship service in Styria, Austria

Background

Darja Turk provides personal home care and companionship services for elderly people across Styria — covering personal hygiene, household support, accompaniment, and the kind of attentive presence that larger care organisations often cannot offer.

As an independent provider, she competes directly with nationwide agencies and placement platforms. Her real advantage — personal proximity, reliability, and genuinely human care — was invisible online. Families searching for care for their parents or grandparents research almost exclusively on the web. Without a professional online presence, this audience remained effectively out of reach.

Challenge

The project had to solve three interconnected problems:

1. Build trust for a solo provider with no brand recognition, competing against large, well-funded agencies.
2. Speak to two audiences at once — the person needing care, and the adult children who typically make the decision: time-pressed, often guilt-ridden, and looking for reassurance as much as information.
3. Gain local visibility in Styria, in a search landscape dominated by SEO-heavy referral portals.

Our Solution

Alcyone designed and built a lean, emotionally grounded website that leans into the strengths of a personal service — rather than trying to imitate a large provider.

Core elements:

• Clear information architecture built around the three questions families actually ask: What does she do? Who is she? How do I reach her? — reflected in Services, About, and Contact as primary navigation.
• Warm, personal visual design with authentic photography instead of generic stock imagery.
• A prominent "Arrange a personal conversation" call-to-action, deliberately low-threshold to reduce the emotional barrier of first contact.
• Educational content on care allowance (Pflegegeld), 24-hour care, and financing — positioning Darja Turk as a trustworthy advisor, not just a service provider.
• Fully mobile-first, because most research happens on phones, often late in the evening.

https://www.pflege-betreuung.eu/