Nowadays, most of the companies use cloud tools. Well-known services, such as Gmail, Google Docs and Dropbox are used every day. Through social networks (Facebook, LinkedIn, Twitter), significant part of personal and business data is collected and saved in the cloud. So, all these services and their data are easily accessible and available for different purposes. Nothing excites managers and marketers more than the massive application of cloud services and infinite flow of fresh information about consumers, which is then used to improve their products and services. 

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